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Complete Organization History
Outward Visions, Inc. is a not-for-profit arts and education
service organization dedicated to innovative, pragmatic solutions to
the problems that confront contemporary artists and arts organizations.
OVI was founded in 1976 to assist progressive artists
in the development and supervision of their careers by offering management,
booking and consultation services. OVI quickly enlarged its scope of
activities to include producing individual concerts, entire festivals
and recordings for major and independent labels. By 1981, OVI had broadened
its range of services to include similar assistance to performing artists
in other disciplines as well as to developing other service organizations.
That same year, OVI established a music business cooperative
located at 611 Broadway in New York City. This facility included nine
record companies, four booking agencies, three arts publishers, an accounting
firm, a travel agent, two arts service organizations, two production
and tour management companies and a rehearsal studio. Affiliated organizations
spanned the entire musical spectrum, from R.E.M. and Bruce Springsteen
to Peter Tosh and the Art Ensemble of Chicago.
OVI has successfully cultivated the careers of such
groups as the Art Ensemble of Chicago and the World
Saxophone Quartet,
associated with both for over 14 years. Other management relationships
include a 25-year relationship with legendary composer and MacArthur
recipient George Russell, a six-year association with Grammy award-winning
composer Steve Reich, a four-year relationship with Kennedy Center Honoree
choreographer Alwin Nikolais and numerous stints with many of the most
innovative figures in jazz of the late 20th century. OVI has also been
involved in a number of groundbreaking recordings by such major figures
as George Russell, the WSQ, the Art Ensemble, Sam Rivers and others.
With an emphasis on self-determination, OVI has trained
many artists in business management in order to help them build and control
their own careers. To this end, OVI has aided countless artists in establishing
not-for-profit organizations, thus assisting them in achieving greater
artistic, educational and societal goals. As of 2004, OVI has been involved
in the establishment of more than 60 not-for-profits.
OVI has also initiated and produced community-oriented
programs, beginning with a series of prison concerts in early 1979. That
same year, OVI instituted a very successful program for incarcerated
youth at five juvenile detention centers throughout inner-city areas
of New York City. Ongoing weekly classes, concerts, workshops and lectures
were presented by well-known contemporary jazz musicians under the sponsorship
of the New York State Division for Youth and the New York City Youth
Board, with the assistance of the National Endowment for the Arts, Citibank,
Chemical Bank and Meet The Composer. The program continued until 1984,
when severe budget cuts in the state and city youth agencies forced the
cancellation of the program.
Throughout its existence, OVI has inaugurated a number
of important creative performing outlets across the United States, many
of which now rank among the major presenters of contemporary artists.
OVI has also been involved in the production of highly successful concerts
for the Kool Jazz Festival in New York, and co-produced, along with the
Kool Jazz Festival and the Los Angeles Philharmonic, the Los
Angeles Kool Jazz Festival: New Directions in Sound and Rhythm, which presented
concerts featuring the Art Ensemble of Chicago, World
Saxophone Quartet,
James "Blood" Ulmer and other of contemporary jazz' most adventurous
artists, plus Laurie Anderson and the Nikolais
Dance Theatre in venues
such as the Dorothy Chandler Pavilion, the Beverly Theatre and the Santa
Monica Civic Center. All of these activities further strengthened OVI's commitment to developing new opportunities for artists.
OVI has also provided extensive services to the dance
community, both in general management and as a consultant, setting up
and developing funding strategies, reducing deficits and restructuring
entire organizations. OVI's ability to apply well-planned, pragmatic
solutions to various arts business problems has helped pull more than
one major dance company back from the brink of financial ruin, and was
particularly helpful in assisting the Nikolais/Louis Foundation
for Dance.
OVI has consistently furnished pro-bono consultations
to deserving artists by providing the assistance necessary for them to
establish their own not-for-profit corporations and giving them advice
on all aspects of their business operation during their initial phase
of operations. These consultations have concentrated particularly on
innovative minority artists.
In the 1990s OVI was also the catalyst for previously
unaligned musical aggregations, raising funds, touring and producing
records to showcase these collaborative efforts. These couplings included
the Art Ensemble of Chicago/Women of the Calabash and the World
Saxophone Quartet with African Drummers.
Continuing to disperse its accumulated expertise, OVI over the years has offered consulting services to major organizations
and has presented seminars and lectures on a variety of subjects at the
New England Conservatory, Rutgers University, the National Jazz Service
Organization, Jazz Interactions, Arts Midwest, The New England Foundation
for the Arts, Yale University, Columbia University, the New School for
Social Research (now the New School University), the Artists Collective,
ASCAP, the Arizona Commission on the Arts and the IAJE Conference, and
three days of seminars under the banner Business As Unusual for the New
York Department of Cultural Affairs, among others. OVI conducted over
60 consultations for the Technical Assistance Program of the National
Jazz Service Organization, directly resulting in the establishment of
more than twelve new not-for-profit organizations.
The Outward Visions Touring Program, which was established
in 1977 and ended in 1994, arranged over one hundred tours encompassing
more than 100 cities and 35 states in the U.S., Canada, Australia, Europe
and Japan for such notables as Steve Reich and Musicians, the Art
Ensemble of Chicago, the World Saxophone Quartet, John
Zorn's Naked City, Sam
Rivers, Anthony Braxton, Sonny Fortune, Jack
DeJohnette, Sun Ra, MacArthur
recipients Ali Akbar Khan and George Russell’s Living Time Orchestra and Kennedy Center Honoree Alwin
Nikolais' Nikolais Dance Theatre.
A primary focus of OVI from 1993 through 1997 was The
Coltrane Project, an initiative dedicated to the artistry, vision and
spirit of John Coltrane. Launched in late 1995 following two years of
extensive community planning in partnership with the Annenberg Center
at the University of Pennsylvania and seven cultural organizations in
seven geographically and ethnically diverse communities throughout the
City of Philadelphia, The Coltrane Project of Philadelphia presented
nearly 200 events, including workshops, community concerts and residency
activities throughout the city. The residency activities were conducted
by internationally recognized artists connected to or profoundly influenced
by John Coltrane, including Reggie Workman, Oliver
Lake, Sonny Fortune,
Larry Harlow, the late Makanda Ken McIntyre, Charles
Gayle and choreographers Rennie
Harris, Hassan Al Falak and Eiko & Koma,
working with established local artists and ensembles.
The first phase of The Coltrane Project of Philadelphia culminated on September 22, 1996 with a free all-day concert at
Zellerbach Hall of the Annenberg Center at the University of Pennsylvania.
This
concert was also broadcast live on WRTI-FM and its affiliates throughout
the Delaware Valley. More than 20 different works were presented
in a variety of disciplines, including six newly commissioned works and
new
arrangements of Coltrane compositions. These works were developed
through the aforementioned residency activities and performed by 12 different
ensembles, together with the above-mentioned artists. This concert,
in
celebration of the 70th Anniversary of the birth of John Coltrane
(on September 23), was attended by over 2000 people.
In addition to these activities and performances, firm
partnerships were developed among the various participants. Additional
projects included the creation of six mosaic murals, including four in
various schools throughout the city, created by the students themselves
and depicting their interpretation of the music and spirit of John Coltrane,
and a benefit concert for the John W. Coltrane Cultural Society on July
17, 1996 (the 39th anniversary of the death of John Coltrane), featuring
a special performance of a trio comprised of Sonny Fortune, Reggie
Workman and Rashied
Ali.
The second phase culminated in a second concert presented
at Zellerbach Hall that featured Rashied Ali, Charles Gayle and Conrad
Herwig, among others. Funders for this Project included The William Penn
Foundation, the Meet The Composer/Philadelphia Music Project supported
by the Pew Charitable Trusts, the Meet The Composer/Reader's Digest Commissioning
Program supported by the Lila Wallace-Reader's Digest Fund and the National
Endowment for the Arts, The Rockefeller Foundation's Multi-Arts Production
Fund and The Nathan Cummings Fund.
The Coltrane Project was not simply a series of artistic
events, but rather an initiative designed to bring opportunities to various
communities under the auspices of cultural organizations who are dedicated
to uplifting the community itself through cultural activity. To this
day, Outward Visions receives comments from individuals in many walks
of life who credit this Project for its profound influence upon them.
With similar intent and focus, in April of 2003 OVI partnered with the Sovereign Arts Society in Tucson to present the Afro-Latino-Americas
Festival, an extension of The Coltrane Project
of Philadelphia. Artists
such as Oliver Lake, Ravi Coltrane, Dom
Minasi and Mary Redhouse provided
over 30 workshops and concerts in 16 different schools in Tucson. The
Festival culminated in a free outdoor festival in an urban park where
Oliver, Mary, Dom and other artists performed.
In the Fall of 2003 and Spring of 2004 OVI presented
The Transcendence Initiative (Dedicated to the Artistry & Spirit
of John Coltrane). An extension of the Afro-Latino-Americas
Festival,
Oliver Lake and his Steel Quartet was brought back to Tucson for a series
of concerts and workshops in schools and community centers.
From its offices in Tucson, Arizona (which were opened
in 1994), OVI is currently involved in the
following activities:
Utilizing the methods established in the aforementioned
pilot initiatives, OVI has been developing new educational
programs, working with other like-minded organizations throughout
the U.S.
Outward Visions provides consultations
to artists and arts organizations throughout the United States. Consultations
with artists focus on a variety of issues, including helping them execute
an overall plan that weaves together all the elements of their career,
providing assistance in developing projects for presentation to booking
agents, presenters, touring programs, etc., confronting special problems
and troubleshooting, corporate options (especially 501(c)(3) not-for-profits),
self-promotion, creating personal opportunities, project development
and fundraising. Organizational consultations include board development
and restructuring, fundraising possibilities, deficit reduction, long-range
and short-term planning and general organizational structure and development.
Providing strategic planning and business assistance
to outstanding artists, including George Russell, Craig Harris,
Giacomo Gates and Oliver Lake.
Working with the estate of the late multi-reedman/composer/educator Makanda
Ken McIntyre to continue his legacy via the release of CDs,
and the placing of his compositions and scores in high schools, universities
and with professional ensembles, the dissemination of his educational
writings and the creation of new ensembles to perform his music.
Providing similar services to Akasha, Inc., an organization OVI helped
establish in 1999 on behalf of the late multi-reedman/composer Thomas
Chapin .
Distributing Marty Khan's Straight Ahead:
A Comprehensive Guide to the Business of Jazz (Without Sacrificing
Dignity or Artistic
Integrity), a comprehensive business manual for students
as well as jazz artists and professionals for use in the field
and the accompanying Teacher’s
Guide with Suggested Assignments. A curriculum has been
developed for its use in colleges and universities.
Working with Peabody award-winning radio documentarian
Steve Rowland and CultureWorks to develop an innovative system
of digital distribution for artist controlled product as well as the
distribution
of his own documentaries, including Tell Me How Long Trane’s
Been Gone, a 5-hour documentary on John Coltrane which was originally
commissioned through The Coltrane Project of Philadelphia.
Working in conjunction with Jazz Improv Magazine and
a number of artist-driven not-for-profits and service organizations to
bring the Jazz Improv LIVE! convention to a number of American cities.
This is part of an initiative to replace the crumbling Jazz industry
with the establishment of a new business paradigm of balanced, non-exploitative,
artist-empowered methodology within the new technological environment.
By continuing to be innovators in the not-for-profit
field, OVI intends to bring significant change and improvement to the
on-going search for clarity, inspiration, peace and understanding through
the profound experience of the higher arts.
Outward Visions now has offices in New York City and
Tucson, Arizona, with its main office located in Tucson.
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